The most recognizable feature of the display project is probably its LED tower, which extends 160 feet above the street in the Times Square skyline. The tower is comprised of equal two faces, one facing south on 7th Avenue toward the bow tie and the other facing southbound traffic on 7th and eastbound traffic on 48th. Each display is 97'7" high and 12'7" wide and meet each other at a 90-degree angle. Both faces consist of 2,976 x 384 pixels, giving the tower more than 2 million total pixels.
