20 Times Square is a 40-story mixed-use development at 701 7th Avenue in New York, the north end of the Times Square bow tie. The property is home to a 17,000-square-foot LED mega-spectacular.
It was built to accommodate the next generation of video content, including an 8K content palette with room for additional content on the display. The display system also includes a 10 mm hotel blade sign, which extends approximately 100 feet high and 20 feet wide. The blade contains over 1.9 million pixels, bringing the total number of pixels to 26.7 million pixels.
